Apex Conversion

Break-Even Calculator

How many units do you have to sell before the business stops losing money? Enter your fixed costs, selling price, and variable cost per unit to get break-even volume and revenue — and the sales needed to hit a profit target on top.

rent, salaries, insurance

materials, shipping

Break-even units

1,000

fixed ÷ (price − variable)

Break-even revenue

$25,000

Contribution margin / unit

$10.00

Contribution margin ratio

40.0%

Every unit sold contributes its price minus its variable cost toward fixed costs; once those are covered, the same contribution becomes pure profit. The analysis assumes a constant price and variable cost per unit — volume discounts and stepped fixed costs (a second machine, more staff) break that assumption.

The Break-Even Formula

Each unit sold at $25 with $15 of variable cost contributes $10 — a contribution margin of 40% of the price — toward fixed costs. With $10,000 of fixed costs, break-even is 10,000 ÷ 10 = 1,000 units, or $25,000 of revenue. Want $5,000 of profit instead of just surviving? Treat the profit like another fixed cost: (10,000 + 5,000) ÷ 10 = 1,500 units. And if variable cost meets or exceeds the price, no volume of sales ever breaks even — each unit makes the loss bigger.

Worked example ($10,000 fixed, $25 price, $15 variable)

Contribution margin   $25 − $15        = $10/unit
CM ratio              $10 ÷ $25        = 40%
Break-even units      $10,000 ÷ $10    = 1,000
Break-even revenue    1,000 × $25      = $25,000
Units for $5k profit  $15,000 ÷ $10    = 1,500

units = (fixed costs + target profit) ÷ (price − variable)

Frequently Asked Questions

What is contribution margin and why does it matter?

Contribution margin is the selling price minus the variable cost of one unit — what each sale 'contributes' toward fixed costs. A $25 product with $15 of variable cost contributes $10 per unit, a 40% contribution margin ratio. It matters because it, not revenue, determines how fast sales volume covers your overhead.

How do I calculate the break-even point in units?

Divide total fixed costs by the contribution margin per unit: units = fixed costs ÷ (price − variable cost). With $10,000 of fixed costs, a $25 price, and $15 variable cost, that's 10,000 ÷ 10 = 1,000 units, or $25,000 in revenue. Below that volume the business loses money; above it, each unit adds $10 of profit.

How do I work a profit target into break-even analysis?

Treat the desired profit like an extra fixed cost: units = (fixed costs + target profit) ÷ contribution margin. Using the same $10,000 fixed costs and $10 contribution margin, earning $5,000 of profit requires (10,000 + 5,000) ÷ 10 = 1,500 units — 50% more volume than plain break-even.

What if my variable cost is higher than my selling price?

Then no sales volume ever breaks even — every unit sold increases the loss, since each sale fails to cover even its own direct costs before touching overhead. The only fixes are raising the price, cutting the per-unit cost, or discontinuing the product. This calculator flags that case explicitly rather than showing a meaningless number.

Related Tools